Reggie Fils-Aime was born to Haitian immigrants, who moved to the United States due to the conflicting political views of Fils-Aime's grandparents. He joined Nintendo in December 2003 as the Executive Vice President of Sales and Marketing. On May 25, 2006, Fils-Aime became the President and Chief Operating Officer of Nintendo of America after former president, Tatsumi Kimishima, was moved to his new role as Chairman of the Board and chief executive officer.