Once upon a time, there lived young man who loved food so much that he became a chef. Now he could cook and bake to his heart's desire but he still felt something missing. "Fill it up with money", the world told him, so he enrolled himself into an Ivy League University (Columbia, N.Y) to become a banker. Once there, he realized that he preferred spinning yarns than selling his soul. So he started Red Ice Films to make television Commercials. And he made tons. Although his commercials won The Best Commercial in the World (Share the Load Ariel 2017 & 2018), Cannes Grand Prix (Touch the pickle - Whisper), Cannes Gold (Ariel), and also helped sell products from Coke to Apple, Amazon to Google, Adidas to Whisper among others, the void in his heart still remained. Though no longer young but still as confused as ever, now he has decided to make full length films in order to touch people's hearts and connect with them in an attempt to fill his own everlasting void.